"Sinking the market" into a content business "fast lane"

As content entrepreneurship enters the “second half”, the competition for content creators for high-quality creators has also entered a stage of intensification. The fun headline of the urban population with the following three lines as the main user group held an ecological conference yesterday, announcing that the number of shares provided by the platform for content producers in the next six months will reach 2 million yuan per day.

　　In September of this year, the fun headline that was established only two years was successfully listed on NASDAQ. However, core, high-quality creators and content have always been scarce resources in the industry, and it is urgent to fill in the interesting content of the initial development of content. In terms of interesting headlines, in addition to dividing the content producers by 2 million yuan per day, the proportion of high-quality original authors will increase to more than 55% after three months. In addition, a series of signing plans called "Fast Lane" will be launched to provide head content creators with a monthly subscription of up to 30,000 yuan.

　　At the same time that heavy gold attracts high-quality content producers, Tan Siliang, the founder of the fun headline, also revealed the group that will focus on the future. “In the future, the 'silver hair livelihood' of 40 to 60 years old will gradually become the main body of new netizens. At the meeting, he quoted data that 137 million people in the 40-49-year-old nationwide have no Internet access, and 138 million of the 180-to-90-year-old 180 million people do not have access to the Internet. It is 275 million people. Based on a relatively conservative 40% Internet penetration rate, more than 100 million people will become new Internet users in this segment.

　　In addition to focusing on the elderly group, the following groups of people in the third-tier cities have also been an important user group of Internet companies that have been rushing into the past two years. According to Analysys data, as of December last year, the population of first- and second-tier cities nationwide was 363 million, and there were 460 million mobile phone devices. The average number of mobile phones was nearly 1.3, and the use of mobile Internet was quite saturated. The population below the third-line population exceeded 1 billion. The number of mobile devices is only 500 million, with an average of 0.5 mobile devices per person. This means that this part of the “sinking market” will have great potential in the future and become a fast-growing market with few remaining in the content entrepreneurship field. (Reporter Sun Qiru)