For many ancestors, there may be a double 11 package that was not delivered. "Black Friday" (hereinafter referred to as "Black Five") is a big promotion from overseas. It is understood that as the first black Friday after the first China International Import Expo , due to the double stimulation of lowering tariffs and commodity discounts, the enthusiasm of Chinese consumers for Haitao consumption is still high.
Cross-border online shopping differentiated consumption power highlights the strongest consumption power of old and wide
I thought that in the double 11 has exhausted the purchasing power, under the huge temptation of the "black five", "purchasing power" seems to be no problem, according to the Nanfang Daily reporter from the major cross-border e-commerce platform, this year "black During the “Friday” period, the enthusiasm of Chinese consumers’ consumption is still high, and the consumption power is also showing a distinct difference from the Double 11.
According to data provided by Amazon China, more than 80% of Amazon Chinese users pay attention to “Black Five” during year-end shopping, and up to 70% of respondents plan to spend more than 2,000 yuan. After the official launch of the "Black Five", Chinese consumers continued to smash the transaction record of cross-border e-commerce: according to data from the Ocean Terminal, the third terminal and 42 seconds of the opening of the promotion, the trading volume of the ocean terminal Has exceeded 100 million yuan, beauty, luggage, clothing accessories, shoes, home food is the most popular TOP5 category, especially the increase in luggage, clothing accessories, and the first hour of promotion, the ocean The average passenger unit price of the terminal is as high as 726 yuan, which shows that Chinese consumers continue to have high overseas shopping consumption.
In the eyes of the industry, the “Black Five” can closely follow the enthusiasm of the Chinese people after the Double 11, mainly because the differentiated products bring different markets. Netease koala said that the "high unit price" big name, personalized and new exotic products are the key purchase targets of consumers during the "Black Five" period, and in the "Black Five" must-buy list of NetEase koala, Including the beauty, maternal and child, health care, personal care, home and other categories of "black five" personalized imported good things. The head of the operation of Netease Koala said: "Consumers' expectation of 'Black Five' is to keep pace with the world, find the most fresh products, and find the most valuable products to treat themselves. Therefore, in addition to new, exotic and special products. There are also a lot of big-name gift boxes, some digital appliances that are not willing to start, and so on. They are all star products during the 'Black Five' period."
Although it differs from the double 11 in the hot-selling category, it has similar purchasing power to the double 11: Guangshen still maintains the strongest purchasing power. According to data from the rebate network, under the multiple concessions during the “Black Five” period, consumers are very happy about some long-awaited high-priced goods, and a post-90s consumer in Guangdong passed the rebate. The total amount of goods purchased by the Internet is more than 82,000 yuan, making it the "most embarrassing" consumer of the black five. His bill includes an imported child seat, a men's Omega watch and a Chanel bag. Geographically speaking, during the "Black Five" period, the most loved to buy and buy, but also in the Guangdong Province, whether it is maternal and child or beauty, the order volume is far ahead of other provinces and cities.
"剁手" Haitao does not forget to "return blood" with Wang cross-border industry
According to data released by QuestMobile during the “Black Five” period, female mobile Internet users under the age of 24 who have high online consumer willingness are defined as “online shopping girls” and also the main force of cross-border online shopping. At the same time, the data shows that while there is a huge desire for consumption of overseas excellent products, the "online shopping girl" will also consider trading second-hand, through the preferential price comparison, whether it is to save money or "return blood", it can be said to be carefully calculated.
The latest data released during the “Black Five” period of the second-hand trading network shows that the “online shopping girls” accounted for 37% of the platform female users, indicating that there are not a few girls in the second-hand trading habits. From the perspective of urban distribution, among the four first-tier cities in the north, Guangzhou and Shenzhen, the highest proportion of online shopping girls with second-hand trading habits is Guangzhou, reaching 34%, followed by Shanghai and Shenzhen, accounting for female users. Both are 25%. In addition to buying cost-effective items on second-hand trading platforms, reselling idle “returning blood” is also a major feature and consumption power of “online girls” during the “Black Five” period. The data shows that nearly half of the “online shopping girls” in the transfer platform resold idle items, and the second-hand e-commerce platform became the main way to “return blood” for “online shopping girls”.
Compared with the domestic logistics of Double 11, the industrial chain of “Black Five” will undoubtedly be longer, and the demand for manpower is more prominent. According to the data released by the People's Network, as the major cross-border e-commerce companies launched the “Black Five” shopping spree, various “Black Five” themed activities and online slogans emerged endlessly, and the offline shopping malls were not far behind. It is comparable to e-commerce, and all kinds of points gift-giving activities go into battle, and recruit a large number of part-time shopping guides and promotions to meet the "black five."
According to the data released during the “Black Five” period of the People’s Network, the demand for full-time part-time job recruitment continues to rise, up 8.5% from the previous month. The vacancies such as express delivery, promotion, shopping guide, and tally are the largest, among which express and promotion are not the same. Up and down, respectively, accounted for 31%, 29%. Nanfang Daily reporters log on to the people's network to see that their daily delivery of courier recruitment information has exceeded one hundred, "three links and one" and other private courier companies are still the main force, "emergency" "high salary" "month salary of 8,000 yuan to 10,000 yuan" Occupy the screen, Amazon and other "black five" major business recruitment information is also everywhere. According to the merchants, the "Black Five" promotion will last for about half a month, and the recruitment requirements of relevant personnel will continue until mid-December. (Reporter Ye Dan)
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